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Call Today (412) 826-9450
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onlineorders@printandcopycenter.com

Customer Support
Call Today (412) 826-9450
Fax Your Order (412) 826-0844
Store Hours: 8:30 am - 4:30 pm EST
onlineorders@printandcopycenter.com

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We are a premier, one-stop custom printshop that proudly serves the Pittsburgh area.

From banners and business cards to posters and postcards, our offset and digital printing experts are ready to turn your project into a thing of beauty.

Union Printer

FEATURED PRODUCTS AND SERVICES

  • We are a corporate one-stop-shop for all your printing, design, mailing and marketing solutions. Think of us as part of your team, we will work with you to solve problems and offer solutions. Our #1 goal is customer service and to build a loyal customer relationship between our companies.

  • Focus on running for office and we will focus on running your printing.

    The Print and Copy Center can create the exact vision your campaign needs. With years of political printing expertise,it is no secret that a winning campaign relies on fast and affordable printing, political signage and the right message.

  • When starting up a new church or trying to reach out to the community for a long established church, there are certain basic rules for marketing you should give some thought to.

  • The Print and Copy Center is proud to say we have a team of graphic designers with more than five decades of experience to assist you in creating powerful commercial signage for your store or vehicles. From simple signs to high-quality vinyl banners, our goal is to make your business look professional and stand out from the competition.

  • If your marketing materials do not stand out from those of your competitors, your company will look unfocused, unstable and unprofessional. Let the Print & Copy Center affordably create the vision you are looking for. Our professional graphics team can creatively and affordably design effective marketing materials representing your vision.

  • Why let yourself worry about mailing the bulk of your printed materials if you can have them done without hassle? Print and Copy's bulk mailing service allows you to have your mailing jobs delivered in no time. You don't have to worry about addressing, sorting and dropping them off to the local USPS – we will do it for you!

  • It's time to deliver a stronger campaign. In an increasingly cluttered mailbox, standing out is more important than ever. Let us help you create one that gets noticed, read and remembered. Now buy 1000 postcards and get 1000 card FREE! Please contact us for further details!

Awards

Print and Copy Center has been recognized by and has received awards from American Rights at Work, America's watch dog for fair treatment of union workers. We are a company that has demonstrated a commitment to respect workers' rights, providing higher than required sustainable wages and retirement benefits, over and above the required benefit package.

  • HANNAH SASSAMAN, SEIU
    HANNAH SASSAMAN, SEIU

    I have worked closely with the Pittsburgh area Print and Copy Center on two of our most important organizing campaigns. They have produced excellent pieces on an incredibly fast timeline, and have always bent over backwards to meet important deadlines. They understand that union organizers often have to quickly change messages and design to meet the changing needs of difficult campaigns.

  • TRISH THIEL, VISITING ANGELS
    TRISH THIEL, VISITING ANGELS

    As a business owner, I understand the importance of doing a job well, the first time. In addition to wonderful people who work at The Print and Copy Center, I am impressed with the quality of work they provide. I have utilized their services for several important jobs and projects and they have always delivered on time at a cost that is quite fair. In addition to helping me with business projects, I was absolutely blown away by a recent personal project I needed completed. I talked with Jim about what I wanted to do and he guided me to a solution that never crossed my mind. This is customer service at its finest.

April 22, 2019

7 Strategies for Marketing to Gen Z

If you’re in marketing, chances are you’ve already heard about how to connect with Millennials; nowadays a new generation is bursting forth onto the consumer scene, many of whom just got their license and moved away to college. Born after 1995, Generation Z is the youngest generation to breach the boundaries of adulthood. 

But don’t mistake their youth for insignificance. According to Fast Company, Gen Z will account for 40% of all consumers by 2020. And they’re not simply another generation of Millennials to market to. Generation Z grew up in the technological world, which means marketing to them must be more targeted than ever. Here are seven strategies for marketing to Gen Z.

1. Embrace authenticity.
Generation Z has been constantly exposed to messages and information their entire lives, which means they can quickly tell when a company is lying. They’re particularly astute to how a business connects its front face with its actual values. This means companies should embrace authenticity in every area of their marketing, advertisements and even business structure.

2. Share your values.
Speaking of values, share yours with Generation Z followers. This generation is particularly socially conscious, and they tend to do business with companies who share their values. Identify what your core principles are—and where you stand on some social issues—and see how you can link them into your marketing strategy to demonstrate more authenticity.

3. Be on social.
This might come as no surprise, but Gen Z is one of the most social generations for businesses to work with. If your company isn’t on social media, chances are it’s not reaching Generation Z. Update your social networking presence, stay on top of digital marketing trends and keep your social media strategy relevant to position your business in a strong light with Gen Z.

4. Work with influencers.
Generation Z are constantly connected, and they get most of their product information and insight from social influencers. As you upgrade your social media presence, consider working with a variety of online influencers to help promote your products. But, remember authenticity: develop long-term relationships with content creators to draft genuine stories for Gen Z. 

5. Leverage reviews.
As they’ve grown up around technology, Generation Z customers constantly have a plethora of ratings and reviews to help them choose their products. Therefore, positive user-generated reviews are crucial to business success with Generation Z. A company can no longer have a few small reviews here or there; genuine reviews should be a top priority.

6. Keep it simple.
Gen Z is used to being bombarded by messages and making their decisions quickly. As a byproduct of technology, they have an increasingly short attention span. This means your business needs to keep its marketing messages simple and straight to the point. Don’t beat around the bush, or you risk losing the audience’s attention and the sale entirely.

7. Use mobile first.
Be where your customers are, which is on their phones. Say goodbye to much of desktop, web browser and email marketing. With Generation Z, embrace a mobile-first marketing strategy. Say hello to native apps, Instagram, Facebook and Snapchat. Most importantly, make sure your website is mobile-friendly, where consumers can easily find you.

Marketing is an ever-changing game, and as Generation Z embraces adulthood, strategies are forced to adapt, too. If you want to connect with Generation Z, keep these marketing tactics in mind for how to share your product and support your business.